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課程名稱 |
策略管理
Strategic Management |
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開課學期 |
108-1 |
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授課對象 |
科技管理組 |
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授課教師 |
劉佳玲 |
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課號 |
BA4001 |
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課程識別碼 |
701 41000 |
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班次 |
02 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必帶 |
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上課時間 |
星期三7,8,9(14:20~17:20) |
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上課地點 |
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備註 |
本課程中文授課,使用英文教科書。上課教室：管二303教室。電機系同學限5名，發授權碼。
限本系所學生(含輔系、雙修生) 且 限學號雙號
總人數上限：55人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1081BA4001_02 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
This course will introduce the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of the firms. The course will focus on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. This course is an integrative and interdisciplinary course. |
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課程目標 |
1. To develop your capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage.
2. To build your skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide you with a stronger understanding of the competitive challenges of a global market environment.
3. To give you hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and making sound strategic decisions.
4. To acquaint you with the managerial tasks associated with implementing and executing company strategies, drill you in the range of actions managers can take to promote competent strategy execution, and give you some confidence in being able to function effectively as part of a company’s strategy-implementing team.
5. To develop your powers of managerial judgment, help you learn how to assess business risk, and improve your ability to make sound decisions and achieve effective outcomes.
6. To make you more conscious about the importance of exemplary ethical principles, sound personal and company values, and socially responsible management practices.
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課程要求 |
Class Participation
Case Write-ups and Discussion Questions |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： by appointment |
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指定閱讀 |
1. Hill, C.N., Schilling, M.A. & Jones, G.A., (2017), Strategic Management: Theory and Cases: An Integrated Approach, (12th Edition)
2. Grant, R. (2016) Contemporary Strategy Analysis: Texts and Cases, (9th Edition)
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參考書目 |
Supplementary case materials compiled by the instructor |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation/ Discussions |
25% |
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2. |
Case Assignments |
25% |
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3. |
Mid-term Exam |
25% |
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4. |
Final Exam |
25% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/11 |
Introduction the Course |
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第2週 |
9/18 |
Strategic Management and Strategic Competitiveness |
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第3週 |
9/25 |
External Analysis |
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第4週 |
10/02 |
Internal Analysis |
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第5週 |
10/09 |
Competitive Dynamics |
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第6週 |
10/16 |
Business-Level Strategies |
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第7週 |
10/23 |
Technology-based Industries and the Management of Innovation |
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第8週 |
10/30 |
Corporate-Level Strategy (I)
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第9週 |
11/06 |
Mid-Term Exam |
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第10週 |
11/13 |
Corporate-Level Strategy (II)
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第11週 |
11/20 |
HP Visit |
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第12週 |
11/27 |
Global –Level Strategy |
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第13週 |
12/04 |
Acquisition and Restructuring Strategies |
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第14週 |
12/11 |
Implementing Corporate Strategy |
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第15週 |
12/18 |
Company Visit |
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第16週 |
12/25 |
Corporate Governance
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第17週 |
1/01 |
New Year |
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第18週 |
1/8 |
Final Exam |
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